Diggit Magazine takes online privacy and transparency very seriously. Alternative Title: Marion Anne Perrine Le Pen Marine Le Pen, byname of Marion Anne Perrine Le Pen, (born August 5, 1968, Neuilly-sur-Seine, France), French politician who succeeded her father, Jean-Marie Le Pen, as leader of the National Front party in 2011. During the 2017 election campaign, she claimed France was under the threat of two “totalitarianisms” – economic globalisation and Islamic fundamentalism – and vowed to suspend immigration, which she claimed would “protect France”. To take this back to Marine Le Pen, she constantly mobilizes an 'us' versus 'them' discourse. The fact that these attacks happen ‘prove’ that she is right about Islam and migration. Message is therefore dialogical and not based on just one event. Socialbakers. The audience seems to respond 'okay' to Le Pen's online presence. The angry faces are only there when Marine Le Pen exclaims her discontent about a certain issue in her posts. Henley, J., & Malkin, B. Marine Le Pen a le vent en poupe. Someone commented that Marine Le Pen is 'simple, clear and pure'. Marine Le Pen's Front National issues chilling warning over Donald Trump win: 'Their world is collapsing. Marine Le Pen’s Anti-Islam Message Gains Influence in France. New media and their visual economy have put more and more stress on the overall communicative performance of the politician. She has been the member of the National Assembly for Pas-de-Calais's 11th constituency since 2017. Marine Le Pen en remet une couche en disant que oui elle respecte l’islam mais pas l’islamisme. Personnalité politique. You have to carry and embody a message in such a way that it is believable. We see 'Français', 'islamiste', détachement', 'terrorisme', 'calais' and 'européenne'. Marion Anne Perrine Le Pen, dite Marine Le Pen [maʁin ləpɛn], née le 5 août 1968 à … Marine Le Pen is 'on message' by sticking to her ideals and consistently providing the same opinion on matters such as immigration. This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License. The people who do not like Le Pen label her as a 'witch', 'fake' and a 'hypocrite'. (2017). In October 2015, documentary film maker Elise Le Guevel and her crew flew in from Paris to visit Stanford. She was that party’s candidate in the 2017 French presidential election. 'A really powerful “message" ascribes to me –as opposed to describes- my reality. Opinion polls indicate the daughter of Jean-Marie Le Pen, a convicted racist and former National Front president, will be Mr Macron’s main challenger in the planned election next year. However, the entire French population isn't made up of this target audience alone. As … However, there are also negative comments. She does not seem to get many angry faces. She portrays herself as a representative of the people of France and tries to produce recognition. Digital Media & Politics. Facebook vous montre des informations pour vous aider à mieux comprendre le but de cette Page. The Guardian. Most of the comments are coming from her target audience, which would explain the positivity. Just like any other politician, Le Pen uses her social media to address issues. Five days after her far right party underperformed in French local elections, she received a double blow to … Maly, I. However, the entire French population isn't made up of this target audience alone. The discourse politicians use online can determine their image, the way they are received by others, but it can also determine who is the other and how we should perceive them. Rassemblement National is a semantic fusion of Front National and Rassemblement Bleu Marine, an association created by Le Pen for the 2012 legislative elections. The message she is trying to convey is that she speaks 'au nom du peuple'. We make sure we comply with all the European rulings and that we inform our readers and authors. You should align yourself with the dominant ideology in your target audience. Pocock, J. (1984). Not just the literal discourse on 'the issues' is important, but also the way the politician looks, speaks and performs (Lempert & Silverstein). For most of her life, Marine Le Pen has lived in the shadow of her father. This one post is not an exception, it fits into a larger discourse, in which Islam and Muslims are being framed as 'the other'. 'Marine Le Pen has gathered more than 2.5 million web activists with messages on patriotism and anti-immigration that were shared on Facebook and Twitter' (Berger, 2017). If we take a look at the politicians with the largest fanbase (figure 3), Le Pen is not even close, with her 1,533,067 followers (data collected on 02-12-2017). When a politician says something is a ‘problem’ or ‘not normal’ their language use is a political act. (2017). Facebook Society stats - Politics. Le Pen is a Breton surname (meaning 'the head', 'the chief' or 'the peninsula'). Twenty-First Century Politics: The Power of Populism in France and Germany. Want to bookmark your favourite articles and stories to read or reference later? Macron beats Le Pen in French presidential election – as it happened. The results (figure 2) show which words she uses the most in her Facebook posts. Marine Le Pen is a French politician, who is the President of the National Rally (RN). Marion Anne Perrine Le Pen, dite Marine Le Pen [maʁin ləpɛn]b, née le 5 août 1968 à Neuilly-sur-Seine (Hauts-de-Seine), est une femme politique française. Jean-Marie Le Pen founded the far-right National Front in 1972, a party that she would come to lead some 40 years later. CNN meteorologists said that figure could reach two feet before the storm comes to an end. Marine Le Pen has known far better weeks. Le Pen is succesful in appealing to her target audience, which are patriotic French people. Message means organization. Indexical order and the dialectics of sociolinguistic life. (2017). Joe Biden, George Floyd and #BLM: how Biden won the race for presidency. The message she provides is clear, but not really powerful. - The independent study on the Cologne diocese commissioned by the Roman Catholic Church found 202 alleged perpetrators of sexual assault and 314 victims between 1975 and 2018, The stupa of the Buddhist temple Wat Arun (Temple of Dawn) is illuminated in green to mark St. Patrick's Day in Bangkok, Women stand next to hijabs for sale at Tanah Abang textile market in Jakarta, Indonesia, An employee works on a head of a humanoid robot developed by Promobot service robotics manufacturer at the company's branch in the far eastern city of Vladivostok, Russia, An injured demonstrator is carried during a protest against the military coup, in Mandalay, Myanmar, People look at polar bears inside an enclosure at a newly-opened hotel, which allows guests views of the animals - listed as a vulnerable species by the International Union for Conservation of Nature (IUCN) - from rooms on the premises in Harbin, northeastern China's Heilongjiang 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on the outskirts of Kuala Lumpur, Princess Latifa bint Mohammed Al Maktoum, the daughter of the ruler of Dubai says she is being held “hostage” in a villa in the middle eastern country, two years after her attempted escape from the wealthy emirate was foiled by her father, An aerial view of the frozen Baltic Sea in Miedzyzdroje, northen Poland, Russian women holding roses and signs form a human chain using Valentine's Day to express support for the wife of jailed opposition leader Navalny and political prisoners, in Saint Petersburg, Rescue personnel and bystanders gather near debris at the site of a suicide car bombing attack near a security checkpoint in Mogadishu , Somalia, Huge coronavirus-shaped and submarine-shaped balloons float in the Yarkon River during a protest over the governments handling of the Covid-19 crisis and Israeli Prime Minister Benjamin Netanyahu's alleged corruption, in Tel Aviv, Protest against the dissolution of parliament in Kathmandu, A cat among incense sticks drying at a home-industry factory, ahead of the Chinese Lunar New Year, in Tangerang, on the outskirts of Jakarta, Indonesia, Journalists gather for the arrival of leader of the right-wing party Forza Italia, Silvio Berlusconi, at Palazzo Montecitorio, the seat of the lower house of parliament in Rome, for a meeting with ex-central banker Mario Draghi.The former president of the European Central Bank is under pressure to secure the parliamentary support he needs to be sworn in as prime minister before the end of the week, Protesters flash the three-fingered salute as they march in Mandalay, Myanmar, Flooding in Uttarakhand, India after a Himalayan glacier broke and crashed into a dam, A protester shouts slogans in front of a National League for Democracy (NLD) flag during a protest against the military coup, in Yangon, Myanmar, Belgian field hockey players (white) vie for the ball against players of Spain during FIH Pro League field hockey game held at Betero field in Valencia, eastern Spain, A folk artist performs a diabolo dragon dance, a traditional Chinese performance, in front of one of the buildings at the Qingshan Ancient Town in Qingzhou, in eastern China's Shandong province, Indian Air Force's Advanced Light Helicopter 'Sarang' acrobatic team performs during the first day of the Aero India 2021 Airshow at the Yelahanka Air Force Station in Bangalore. I ran lots of her Facebook posts through this language analysis tool. Marine Le Pen répond au message de Dany Boon Sur Facebook, Dany Boon a fait part de sa frustration concernant la victoire du FN aux régionales dans le Nord-Pas-de-Calais Picardie. In 2017, Emmanuel Macron won 24 percent of the votes in the first round, against 21.3 percent for Marine Le Pen. Start your Independent Premium subscription today. This has been deduced from the fact that she does not have the votes of the French people. Mentions légales. In 2016, she called Donald Trump’s election as US president “an additional stone in the building of a new world”. Lecture 2: Message. The comments on her posts are mostly positive. Lempert, M., & Silverstein, M. (2012). Bruno Le Maire says the possibility ‘must be opposed’, Find your bookmarks in your Independent Premium section, under my profile. By viewing these posts, we can see what she cares about and thus what is emblematic for her. In order to gain more insight into the issues that help construct Le Pen's image, I decided to visualize her discourse with a language analysis tool. He understands politics as a system of language. Even though she pretends to speak with the voice of the people, she apparently does not truly know what the people want. Enter your email address to subscribe to our newsletter (mailchimp). The message she is trying to bring across when she is 'on message' is that she and her party are deradicalized. French far-right presidential candidate Marine Le Pen walked away from a meeting with Lebanon's top Sunni Muslim leaders after she refused to wear a … Her patriotism and anti-immigration views are a central topic in her social media posts (as can be seen in figure 2). - A huge snowstorm has brought chaos to the United States' east coast, shuttering airports, closing schools and forcing the postponement of coronavirus vaccinations into Tuesday morning as New York City steeled itself for possibly one of its heaviest ever snowfalls. Contactez Marine Le Pen sur Messenger. The central message of Marine Le Pen’s campaign was the staple of the Front National party since it was co-founded by her father in 1972: keeping France for … is seen in front of the Cologne Cathedral in Cologne, western Germany, on March 18, 2021, as a long-awaited report was published on sexual violence allegedly committed by clergy and laymen in Germany's top diocese. However, she has made a few slips, especially when she lost the French elections. 172.6k Followers, 67 Following, 744 Posts - See Instagram photos and videos from Marine Le Pen (@marine_lepen) Marine Le Pen is 'on message' by sticking to her ideals and consistently providing the same opinion on matters such as immigration. This is the way her target audience receives and thus co-constructs her message. The identity and political persona of the politician are just as important as what they try to communicate in our contemporary society. Figure 1 shows that Le Pen immediately frames the terrorist attack in Barcelona as being caused by Islamists. Figure 2: The most used words on Marine Le Pen's Facebook account. Jean-Marie Le Pen (born 1928), French politician, founder of the National Front party; Marine Le Pen (born 1968), French politician, daughter of Jean-Marie and leader of the National Rally party Macron has beat Le Pen in France's elections in 2017 (Henley & Malkin). Marine Le Pen's slogan is 'au nom du peuple', which translates to 'in the name of the people'. Not only that, but this discourse is emblematic for her brand. Encyclopedia of American Political History: Studies of the Principal Movements and Ideas, 513-534. The way one's message is received is determined by the audience. Ms Le Pen lost to President Emmanuel Macron in the 2017 election. Via her online discourse, Le Pen shapes the voice of her followers. It allows my audience to image-ine a whole set of plausible stories in the fictive universes of the must-have-been, the could-be, and especially, the sure-as-hell-will-be (I’ll vote for that!”)' (Silverstein, 2003). Far-right candidate tries to widen appeal ahead of French presidential run-off. 'Verbalization is a political act’ (Pocock, 1984). Mr Macron’s handling of Covid-19 has divided opinion, with some people saying he has done better than other European leaders, while others in France accuse his administration of incompetence. Il répondra encore plusieurs fois qu’il est plus dur que Marine Le Pen. Berger, N. A. A mound of snow is seen outside Times Square in New York on February 2, 2021. Where it goes wrong with Le Pen, is that she does not address different demographic groups in society. Ms Le Pen heads the far-right National Rally party, previously known as the National Front. Last month, she proposed a ban on wearing Muslim headscarves in all public areas in France, claiming it was an “Islamist” item of clothing as she labelled “Islamist ideologies” as “totalitarian and murderous”. In this quote, she literally states that she would radically overhaul her party, which means she is 'off message' here. Language is a significant political instrument, through which one can gain power. This does not mean you have to talk perfectly. The FN has no experience when it comes to taking on the task of government. This indicates that she is successful in appealing to her target audience. However, Marine Le Pen does not seem to follow what Silverstein is saying in the quote above. Marine Le Pen thus pretends to speak with the voice of the French people on social media. It is performative in the sense that this labelling by a politician can change people’s perception of matters or people. Want an ad-free experience?Subscribe to Independent Premium. Silverstein, M. (2003). Ours is being built' 'Today the United States, tomorrow France!' The message she is trying to put forward by posting her opinion on the issues she addresses on her social media accounts, is that the people of France are all on the same page on the issues mentioned. Lancée à toute allure dans les prémisses de sa campagne présidentielle pour 2022, la candidate du Rassemblement National met toutes les chances de son côté. She doesn'tget a crazy amount of likes and shares on her posts, which indicates that she is not that popular. A politician can label things, situations and people through their language use. Découvrez les actions des personnes qui gèrent et publient du contenu. One can be 'off message' as well (Lempert & Silverstein, 2012): this entails the risk of losing touch with one's target audience. As is the case with most politicians nowadays, Marine Le Pen is active on social media platforms. Creatures of Politics. Marine Le Pen winning the 2022 presidential election is a ‘political possibility’, finance minister warns, Damage at a hospital after a government bombing in the rebel-held town of Atareb in northwestern Syria, A helicopter flies close to a volcanic eruption which has begun in Fagradalsfjall, Iceland, U.S. President Joe Biden stumbles on steps departs on travel to Atlanta, Georgia at Joint Base Andrews in Maryland, A sculpture by artist Jacques Tilly with the slogan '11 years of relentless investigation of the abuse cases!' Le Pen said that 'she was leader of “the biggest opposition force” in France and vowed to radically overhaul her party' (Henley & Malkin). Chicago: Pergamon. Twenty-First Century Politics: The Power of Populism in France and Germany, Macron beats Le Pen in French presidential election – as it happened, Indexical order and the dialectics of sociolinguistic life, Creative Commons Attribution-NonCommercial 4.0 International License, The individual stories of migrants touch our hearts, Navalny: the post-Novichok comeback of Russia's opposition leader, How the VVD party’s ‘warm right’ convinces ‘the people’, Jacinda Ardern: New Zealand's most eminent political influencer.
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